TI Cycles was established by the Murugappa Group in the year 1949, in collaboration with Tube Investments, UK. The first Hercules bicycle rolled out in 1951. Three more brands were added to the portfolio - Phillips in 1959, BSA in 1964 and Montra in 2011. With a turnover of 1,260 cr and a year-on-year growth of 15 percent in FY 11-12 TI Cycles is a market leader in the ‘specials’ segment of cycles. The energy of the company can be felt nationwide, thanks to a network of around 1,500 primary dealers and 10,000 secondary dealers.
TI Cycles has the capacity to manufacture 5.4 million cycles a year at 3 plants across India - Chennai in the South, Nasik in the West and Noida in the North.This is supported by 4 zonal offices and 5 warehouses across the country.
TI Cycles has been at the forefront of personal mobility solutions for over 6 decades and has gone from being a pioneer in bicycle manufacture and design to a complete mobility and well-being expert. Standing for the core promise of fun, fitness and freedom, TI Cycles offers consumers a range of bicycles, e-scooters, fitness equipment and infant mobility solutions.
Known best for its flagship bicycle brands, BSA, Hercules and Montra, TI Cycles has practically created and perfected every new cycle category in the country. The first MTB, the first geared bike, the first Shox model, the first girls’ bike, the first kids’ bike, the first light roadster, the first carbon frame bike and India’ first cycling café were all introduced by TI Cycles.
TI Cycles has constantly come up with new trends to suit evolving consumer needs. With the changing retail environment, TI Cycles has introduced BSA Hercules exclusive stores, which have revolutionized the bicycle outlet in India. With over 200 stores, it is a one-stop premium shop for all bicycling and fitness requirements. The exclusive stores have a customer-friendly ambience and serves as a model for other bicycle outlets in the country. TI Cycles has also launched over 200 rural Hercules BSA stores in the retail segment. A new initiative, Track and Trail, offers an international range of bikes for the discerning cyclist. Faster, lighter and stronger than any cycle every created in India, Montra brings international standard carbon frame bike ingeniously manufactured for the first time in India.
Living up to its dynamic vision of going beyond just bicycles, TI Cycles has also made a foray into Fitness and Infants under the brands of BSA Workouts and BSA Toddlers respectively.
In keeping with its visionary status, TI Cycles is ready to ride the trends of the future, whether they are in new products, and new areas of business or retail. And it is now more set than ever to fulfil its core promise of fun, fitness and freedom for all.